Your last, complete guide for what and when

Apple’s new product launch is about to welcome, as CEO Tim Cook describes it, the “newest member of the family”. Although Apple has not confirmed what is coming, everyone, including me, believes that it is the new iPhone SE. Here is everything that happens, where and when, up to the minute.

Apple iPhone SE: The unveiling

When and where: Wednesday, February 19 by press release

Tim Cook confirmed last week that this would be the day to reveal the new product. It is very unlikely that there is a big event for the announcement, because no invitations were sent to the press.

ForbesNew Apple iPhone SE could have 1 discouraging function, new leakage claimsBy means of David Phelan

Instead, it seems that it will be in the form of a release on the Apple News website, Apple.com/newsroom. This does not include the possibility that there will also be a video in which the new product is explained in every detail. I think it will be there, on the most important Apple website and the YouTube channel from Apple.

Regarding the timing: Announcements of press release are often Pacific/8 hours Eastern/1 pm Large events such as WWDC are always at 10 am Pacific/1 pm Eastern/18 pm UK, so it will be between that time.

However, let’s take into account that Cook has made his announcement on X at 8 hours Pacific/11 hours Eastern/4 pm VK, so I would recommend that you keep an eye on at that time.

During the event we will hear all the details of what comes, when it goes in sale (although you can really read that below) and the price, thinks between $ 479 and $ 499, although it could be more.

Apple iPhone SE: Pre-orders start

When and where: Friday, February 21, 5 hours Pacific

This can change, but if Apple follows the Playbook for the iPhone 16, pre-orders will be opened at 5 hours Pacific/8 hours Eastern/1:00 pm VK

Note that Apple has 16 customers a lead for the iPhone 16 by choosing the model that they wanted the night before (Thursday, February 20, that would mean) and save their shopping bag.

Apple iPhone SE: First reviews appear

When and where: Tuesday 25 February or Wednesday 26 February

A small number of reviewers get to see the iPhone before the general release, whereby the embargo publishes the lifting between one and three days before Onsale date.

The time of day is usually 6.00 am Pacific/9 AM Eastern/14 pm VK, but this sometimes changes.

Apple iPhone SE: Onsale Date

When and where: Friday 28 February, 8 hours local time

I am stone cold, certain that this will be the release date, although it will only be confirmed until the product is unveiled. Mark Gurman in his power on newsletter on Sunday, February 16, said: “Apple is preparing to announce the phone on February 19 and to put it on sale before the end of the month.”

Since Apple prefers a Friday release for its new products, and next Friday, February 21, it is just too early, that will only leave 28 February.

The telephone sales start at 8 o’clock local time, so customers in Australia can buy many hours for those in Los Angeles.

I will update this message if details are confirmed, so come back.

ForbesiPhone SE 4: Apple confirms that the launch date of the new product is almost hereBy means of David Phelan